Research In Motion (RIM) CEO Thorstein Heins has announced that the BlackBerry 10 will be launched on January 30, 2013. After several glitches and delays, the long awaited smart phone debuts after Christmas, narrowly missing the holiday shopping rush. Still, it’s good to see that Heins has set a definite date and that RIM is not going to put the brakes on again.
RIM acquired QNX, whose software the BlackBerry 10 runs on, back in April of 2010. Just a year later at CTIA, the company announced the first Wi-Fi only BlackBerry PlayBook. Two years after that, RIM’s QNX-based OS is finally heading to smartphones.
During that time span, RIM has taken a massive beating both in terms of market share and consumer perception. This is noticeble even in the Nigerian market where the Blackberry devices are the top selling smartphone. Blackberry has gone from being the de facto means of communication (thanks to BBM) to being overtaken by the likes of the iPhone and Galaxy S3. However, RIM CEO Heins has promised big things around the BlackBerry 10. The Canadian company was a leading innovator for years, and Heins clearly believes there’s still plenty left in the tank. Come January 30th, we’ll see just how true that is.